Bing released its webmasters guidelines which offer general
guidance to website owner on best practices related to SEO for Bing’s search
engine. You can access these guidelines in the help section of Bing’s Webmaster
Tools as a new entry under the “Content Guidelines” section.
Bing’s Webmaster Guidelines handle on things like links and
social media in very general terms, and go into a bit more depth on SEO and
technical website topics. But it is not much informative as Google but
according to Bing’s announcement, that’s by design right now.
The internet is fully loaded with information. That
information is arranged and organized based on the topic or keywords which best
describe the information. When you select the proper keywords for your business
then you can better able to position your website competitively. Let see what
are the main reasons which makes the keywords a matter to the SEO.
The search phrases we use
will help us to attain good page rankings. When our websites shows in the
top results we have more chances for more number of visitors and also we
have more opportunity to get potential customers. So the keywords are or
search phrases are directly related to our profit.
Search phrases are useful
to target the specific customers. Lots of competition for the search
phrases over internet. Attracting broad audience is waste of time. However,
when you narrow your focus and target specific keywords and search phrases
(known as “long tail keywords”), you can make your website visible and
attracted by smaller audience.
Keywords are always helps
you to learn about your visitors and prospects. Researching the keywords
can help you to know what our audience is looking for.
Search phrases help us to
categorize content in an effective and meaningful way. The meaning ful
content added with keywords are always welcome by the search engines.
Keywords make us to write
valuable content for the websites. Simple keywords can give vast content
ideas. Simply searching through a keyword research tool can reveal a lot
of topics you can blog about to both build your SEO while also providing
quality content to your community.
Keywords are very
efficiently used in PPC Ads. You can target specific keyword phrases and
profit from placing PPC ads on your website.
Keywords help you market
and advertise. Keywords help us to create advertisement which helps to get
potential customers for the business.
When SEO Started, Simple Link gaining may be through
reciprocal and keywords stuffing in Meta tags made the websites rank in top. Those
days are over as well. Both of those practices will now get you penalized not
rewarded anymore.
Lots and lots of changes were dome to seo techniques. Let
see about the Current of the SEO for Today’s World.
Role of the Keywords
The concept keywords density more or less never going to be
a matter anymore. A few years ago, experts suggested trying to keep your
keyword density somewhere around 3% to 6%. Today, it truly doesn’t matter so
much.
And also we have made the keywords bold for ranking. Those
concepts also won’t work anymore. Doing Keyword stuffing like early days lead
to us in over optimization sometimes into penalty.
Still Keywords matter a lot in gaining visitors and
targeting proper audience. however and being smart about them will help you in
many ways.
Low Quality Links
Many of the Low quality link building techniques that worked
even just a year ago is weighed very lowly today. High quality backlinks
continue a leading factor in SEO but the old methods of attaining them such as
link farms and purchased links are no more useful.
Role of Multimedia
Today using the videos, audio and web presentations is
becoming an increasingly successful way to gain rankings in the search engines.
Often we post some quality videos and audios can generate a lot of backlinks,
especially once you have a strong reputation.
YouTube’s voice recognition technology leading to increased
SEO relevance for videos. but the ability to upload a “closed caption” text
script gives Google everything it needs!
Quality Indicator
Metrics used by Google
Google using so many metrics to try and find the whether the
website is high quality or not.
One metric is how often visitors come to your website. An
also it checks how of the visitors stay on your website. It looks at the ratio
of content to advertisement on your site.
Another metric is to check the social indicators such as
number of tweets, number of Google+ shares, and number of Likes. In particular
it checks the influencers your industry. The best way to rank in the new world
of SEO is to just give Google what it wants: high quality content and real
relationship connections.
Instead of always saying Google Updates have made my
websites down, why can’t see these updates as a better opportunity to make more
efforts to take on websites for the better improvements. Google was every year
updates its algorithm. Penguin and panda are the most important of the updates.
The Panda Update – Actually this update was a bad time for
the link builders who were using black hat type of techniques. This changed the
SEO industry and thousands of websites, which were once making money on a daily
basis and get removed from Google’s index or even losing over 100+ positions in
the SERPs.
The Penguin Update – The second type of update released by
Google which was worse. But it was not worse as the panda update. The key
message to be learnt from the Penguin update was to use quality content, and to
expand anchor text profiles.
Now let’s discuss what are good things in these updates.
Helps us to remove
the bad techniques
All the updates are closely related to some type of link
building technique. In the last few updates, links such as forum profiles
pointed directly at the money site was eliminated. It did not produce good
results, and it never will.
Google is becoming smarter to identify the techniques used
by the black hatters. The link builders who build the links using the white hat
techniques are in safe side. And they are always good in the eyes of the
Google. Because you are able to find out what works and what does not – and
then you can change your strategies to suit the new changes.
Makes SEO more challenging
We have to take some updates very seriously and to work hard
to improve the website. They undergo so many changes that it would be
impossible for you to retrieve your website if it was penalized.
Some times seo become more challenging for us to get the
website to be back which was affected. There is nothing to be afraid about of
Google updates. Sure they will remove bad links and bad websites. So what do
you do to prevent that? Never need to worry for the one who build quality links
and quality contents.
Lots of continues update by google, many websites were
actually fall down with the rank. And few websites were actually increased in rank.
Let’s discuss some simple link building plan to help you on your way to Penguin
& Panda recovery!
Expanding your Anchor
Text
To have a natural look over anchor texting is one of the
most important essentials when we rank a website these days. wide range of
anchor texts in your link building will not only guard you from over optimization
penalties, but it will also help improve your rankings on the whole.
The anchor text is actually anything related to your
website. No need of the main keywords everywhere. This will ultimately help you
rank for more keywords, which could drive in more traffic, and potentially,
more sales. Using brand anchors such as “{comapnay name} SEO”, “SEO {company name}”,
or even “{company name}” can help improve your rankings.
The anchor texts like “click here” , “read more”, “visit my blog” are probably
wont rank in Google, we are doing this to make our anchor texts natural to the
search engine. This is a critical element and having a natural, organic anchor
text profile is extremely very important in optimization.
And also we can add “www.example.com”, “http://www.example.com”,
“example.com”, etc surely this wont rank for any keywords. But they add to the
naturalness of your anchor text profile. While using your main anchor text is
important, it is just as important to use different anchor texts in order to be
ultimately safe from any future updates which Google decide to let loose.
Doing anchor optimization with main keywords is most
important, it is just as important to use different anchor texts in order to be
ultimately safe from any future updates which Google choose to let loose.
Try to stop building
harmful links
Due to lack of content, or the quality of the links you
built will surely let us down in this google update. The olden seo techniques
can’t be used anywhere today. We need to be able to find out what works, and
then implement this on your own websites.
To have a quality link building techniques will always lead us
to a better ranking. On the other hand, building unsafe links in vast
quantities without taking breaks will most likely to reduce the search engine.
Every Approach should
be safe
Google recently launched a Disavow Tool, which could help you sort out our any negative links
which are coming to our website. Submitting
links to the disavow tool isn’t going to improve your website. So we should analyze and take every step very
safely. There have been many topics approaching around the web about the
disadvantages of submitting your links to this new tool. We should be very
careful, and think twice before submitting your links to the tool.
Lets
Checkout the video with Matt Cutts, explaining the disavow tool:
Google admitted
directly that they won’t help you make progress from a penalty, as the whole
process was natural. So it’s better to build a link before working on this tool
later. These simple tips should help you get a forceful idea on what Google
expects from you, and on what you can do in order to attain a much more better
ranking in Google.
