Google Algorithm Change History – 2013 Updates

Each year, Google changes it’s seek algorithm about 500 to 600 times. While a lot of these changes are minor, Google occasionally rolls out a "major" algebraic amend (such as Google Panda and Google Penguin) that affects seek after-effects in cogent ways. 

For seek marketers, alive the dates of these Google updates can advice explain changes in rankings and amoebic website cartage and ultimately advance seek engine optimization. Below, I have listed the above algebraic changes that accept had the better force on search.

Hummingbird — August 20, 2013

In-depth Articles — August 6, 2013

Unnamed Update — July 26, 2013

Knowledge Graph Expansion — July 19, 2013

Panda Recovery — July 18, 2013

Multi-Week Update — June 27, 2013

Panda Dance — June 11, 2013

"Payday Loan" Update — June 11, 2013

Penguin 2.0 (#4) — May 22, 2013

Domain Crowding — May 21, 2013

"Phantom" — May 9, 2013

Panda #25 — March 14, 2013

Panda #24 — January 22, 2013

Matt Cutts Talks About Panda Update for Indexing

Matt Cutts answers for the question " How will the webmaster comes to know whether their site hits by the panda?"

Zavers Digital Coupon Service launched by GOOGLE

Google Introduced recently new digital coupon service called Zavers. The coupon helps vendors and manufacturers to recompense customers with coupons related to their purchases.

The actual theme is to help retailers to increase reliability and also to increase shopping cart size and offer redemption rates. Zavers seems to be an absorbing use case of Google applying all the abstracts they accept on retailers and manufacturers. It's a bit like a dating arrangement for articles and shelf space, in which the final ambition is to accommodated new barter - whether online or offline.

Zero Moments Of Truth

The reason of launch Zavers follows the tech giant's absolution of the Offline Conversion API, which shows that there is a boundless accomplishment to ally this abstracts at Google. The name Zavers as well seems to draw afflatus from Google's charge less ebook, alleged the Zero Moment of Truth, which argues that there is a new blazon of online customer behavior which manufacturers and retailers charge to understand.

Zavers has a real-time analytics feature which enables manufacturers to admeasurements advertisement redemptions and appraises customer preferences such that they can bigger administer distribution, clothier ad campaigns and optimize their media budgets. The Zavers arrangement aswell offers retailers a archive of architect coupons, which may accessible up new retail acquirement opportunities.

Shoppers can use Zavers to bout architect discounts with the retails sites they use so that they can save the coupons to their arcade account. No buzz numbers or advertisement scanning is appropriate - the coupons are instantly redeemable, with accumulation automatically deducted at checkout. Manufacturers pay for the advertisement ad alone at the point that the artifact leaves the shelves. 

The Following are benefits for manufacturers:

• Gain visibility into the path to purchase
• Reduce costs and manage budget
• Prevent fraud
• Get real time UPC level data
• Manage and target distribution

The Following are benefits for retailer:

• Reward your customers
• Increase transaction speed at the register
• Simplify coupon settlement
• Increase basket size

In the continued run, Zavers could as well advice Google associate arcade added and lose to be allotment of a accepted move by Google to abutment retailers further. It will be absorbing to see if it gets a lot of play in Google Catalogs too.

Advantages of Google Panda and Penguin Update

Instead of always saying Google Updates have made my websites down, why can’t see these updates as a better opportunity to make more efforts to take on websites for the better improvements. Google was every year updates its algorithm. Penguin and panda are the most important of the updates. 

The Panda Update – Actually this update was a bad time for the link builders who were using black hat type of techniques. This changed the SEO industry and thousands of websites, which were once making money on a daily basis and get removed from Google’s index or even losing over 100+ positions in the SERPs.

The Penguin Update – The second type of update released by Google which was worse. But it was not worse as the panda update. The key message to be learnt from the Penguin update was to use quality content, and to expand anchor text profiles. 

Now let’s discuss what are good things in these updates. 

Helps us to remove the bad techniques

All the updates are closely related to some type of link building technique. In the last few updates, links such as forum profiles pointed directly at the money site was eliminated. It did not produce good results, and it never will.

Google is becoming smarter to identify the techniques used by the black hatters. The link builders who build the links using the white hat techniques are in safe side. And they are always good in the eyes of the Google. Because you are able to find out what works and what does not – and then you can change your strategies to suit the new changes.

Makes SEO more challenging 

We have to take some updates very seriously and to work hard to improve the website. They undergo so many changes that it would be impossible for you to retrieve your website if it was penalized.

Some times seo become more challenging for us to get the website to be back which was affected. There is nothing to be afraid about of Google updates. Sure they will remove bad links and bad websites. So what do you do to prevent that? Never need to worry for the one who build quality links and quality contents.