Wednesday, January 22, 2014

Matt Cutts Says “We Don’t Use Twitter or Facebook Social signals to Rank Pages”

Matt Cutts, Google’s head of search spam, released a video about answering the question, “Are Facebook and Twitter signals part of the ranking algorithm?” The short answer was no.

Matt said that Google doesn't provide any special treatment to Facebook or Twitter pages. They’re in reality, currently, treated like all alternative pages, in step with Matt Cutts.

Matt then answered if Google will special creeping or assortment for these sites, like assortment the quantity of likes or tweets a selected page has. Matt aforesaid Google doesn't try this at once. Why?

They have at one purpose and that they were blocked. I feel Matt was concerning Google’s real time search deal expiring with Twitter. Matt explained that they place plenty of engineering time into it so they were blocked which work and energy was now not helpful. Thus for Google to place additional engineering time into this so be blocked once more, it simply doesn’t pay.

Another reason, Google is troubled concerning creeping identity data at one purpose so that data changes however Google doesn’t see the update till a lot of later. Having out-of-date data will be harmful to some individuals.

However, Matt will add that he will see Google creeping, assortment and understanding additional concerning identities on the online within the future. He used our Danny Sullivan as AN example, once Danny writes a story here, the location is authoritative, and thus it ranks well. however if Danny posts a investigate a forum or on Twitter, it'd be helpful for Google to grasp that AN authority denote on a selected web site and therefore it ought to have additional ranking weight in Google.

While Google doesn’t try this currently, we all know they're so functioning on an answer for this. Here is the Video:

Monday, January 13, 2014

SEO Tips and Advice for Local SEO Techniques

These Local SEO tips are for businesses that need to enhance their visibility in native search results, which are those that Google lists three to seven native businesses and a map on top of, or mingling into, their traditional search results.
Depending on your business, and the way your web site is set-up, you would possibly not be ready to implement all of those tips, however implementing even seventy fifth of them is enough for many native businesses to rank extremely within the native search results.
Provide Proper Address for Targeting

Without associate address there, you can’t rank within the native search results for that location. You can, however, still rank within the traditional search results for localized keywords, that area unit unremarkably displayed below the native business listings.

Create and verify your Google+ Local page

After making your Google+ local page, verify your address (by getting into the PIN code that’s denote to you), web site (by linking to your Google+ local page from your website), and email address (by clicking the link within the email that’s sent to you).

Remove duplicate Google+ Local pages

If your business’s name, address or telephone number area unit listed on quite one Google+ local page, then delete duplicate listings if you have got login details for them, or report them to Google if you don’t have login details for them.

Complete your Google+ Local page

Write a 300+ word description of your business (which includes your keywords and services), give your contact details and gap hours, and transfer a minimum of five photos and one video.

Decide the exact Website Page URL

Assess whether or not your homepage, another page on your web site (contact, about us, services, etc.) or a fresh created page is most relevant, in terms of onsite improvement (title tag, header tag, written content, etc.), to list on your Google+ local page.

Select appropriate Category

Choose categories that accurately describe your business and make sure that your category decisions state what your business is (e.g. dentist, cosmetic medical practitioner, dental clinic, etc.), instead of the services you give or the product you sell.

Use a local phone number

List a telephone number, with a part code associated to the city or town that you’re targeting, on each your Google+ local page and on the precise page of your web site listed on your Google+ local page.

Be consistent with your business’s name, address and phone number

Ensure that the business name, address and signal listed on your Google+ local page precisely matches the business name, address and signal on the particular page of your web site listed on your Google+ local page.

Make the page easy to contact you

Put your business’s address, sign and email address during a clear, distinguished position (that doesn’t need individuals to scroll all the way down to see them) on each page of your web site and add a contact type to your site’s sidebar or footer.

Add a map of your business’s location to your website

Search for your business’s address on Google Maps, click the ‘Link’ button to induce the implant code for the map, and embrace that code on your web site – ideally on the particular page of your web site listed on your Google+ native page, however if not then on your contact page.

Include your location and keyword on your website landing page

Include the placement and first keyword that you just need to rank for within the title, header tag and written content on the precise page of your web site listed on your Google+ local page.

Create a separate page on your website for each location that you want to target

If you use in multiple locations, produce a brand new page on your web site for every of them, and optimize (title tag, header tag, written content, etc.) every of these pages specifically for that one location.
Create a separate page on your website for each service that you offer

Create one page that summarizes all of your products/services and have that page link to different pages that every covers well the specifics of one of your products/services.

Write unique content for every page of your website

Using close to identical text (for example, solely dynamic the city or town name) on multiple pages of your web {site} is additional probably to urge your whole site fined than to realize high rankings for multiple keywords.

Ensure your website looks good and is usable on multiple devices and screen resolutions

If your website fails to fulfill common user expectations (readable text, simple to navigate, no horizontal scrolling, etc.) on desktops, laptops, tablets and sensible phones, pay an online designer to create the required changes to your site’s code.

Get your business listed on 3rd party websites

Get your business’s name, address and phone number listed on trustworthy and trustworthy websites. Make sure that precisely the same name, address and signal is listed anytime.

Get ratings and reviews on your Google+ Local page and on 3rd party websites

Ask customers to rate your business and post reviews (mentioning specific services or products) on your Google+ local page and on third social gathering websites (Yell, Yelp, Scoot, etc.).