Wednesday, November 20, 2013

Don’t Duplicate Meta Description – A Video from Matt Cutts

The head of Search Spam Expert Matt Cutts  from Google, released a video about Meta Descriptions. Matt cutts ask us to remove the duplicated Meta description from the website. Matt said it is enhanced to have unique Meta descriptions and even no Meta descriptions at all, then to show duplicate Meta descriptions diagonally pages.

Here is the Video from Matt Cutts about Duplicated Meta Descriptions:


Tuesday, November 19, 2013

How Google+ impacts Search Results

The most simple approach Google+ impacts search results is with personalization. for instance, if somebody is following you on Google+, the possibilities that they'll see your posts in Google's search results go far.
In SERP’s the Google Plus profile is shown. The reason for the change in the modified results is that four people I follow on Google+ have +1'ed the content.
More than 1,000 individuals +1'ed this content. Not solely is that this article a lot of probably to indicate up for them; however it is also a lot of probably to indicate up for everybody they follow! This suggests that there ar 2 bites at this apple already:

  • People who follow me on Google+ are a lot of probably to visualize it.
  • People United Nations agency follow anyone who +1's the content are a lot of probably to visualize it.
This is already an awfully massive deal. If you'll be able to build a powerful audience of your own, or if major influencers in your market house +1 or share the content, this may get you plenty of exposure to your target market.

Can Google+ Impact Non-Personalized Rankings of Content Created Off Platform?

That is a good question, and a fancy one. The study I documented on top of suggests that there's no impact, however bear in mind, the study tested a state of affairs during which there have been no different corroborating signals to the content. What I mean by that's that there have been no links (internal or external) to the tested content. Additionally, shares, +1s, and comments to the content were actively discouraged. Thus this solely suggests that the Google+ shared links in total isolation did not impact rankings.
Therefore, it's still attainable that Google+ shared links do have a sway on the search results once combined with different signals. Whereas this can be not possible to prove, it remains a prospect. The key to the present discussion is to appreciate that some links in Google+ square measure actually "followed" links:

How Google+ actually Works?

Google can push to develop algorithms that extract clear signals important from Google+. However would possibly they are doing that? Let Pine Tree State illustrate with AN example.

Let's contemplate 3 completely different individuals, however bear in mind that this instance is pure speculation:

Person one is active on Google+ and that they share innumerable content, their own, and content shared by others. Additionally, they perpetually add thoughtful statement in their shares and touch upon plenty of different people's posts similarly. The things they post gets innumerable +1s, reshares, and comments, and their comments on different people's post typically draw a reaction too. Several of the individuals they act with oft conjointly get heaps of interaction with their activity in Google+.

Person two is equally active on Google+ and that they share innumerable content, their own, and content shared by others. However, they do not typically add a lot of content and that they aren't getting a similar level of interaction from others. This interaction they get tends to be additional perfunctory in nature.

Person three is not on Google+. They’re a complete vocalize in their area, and everyone is aware of it, however they need ne'er used Google+.