Monday, December 30, 2013

Tips to Dominate the Entire First Page of Google

Dominating the primary page of Google needs associate understanding of the assorted data sorts Google displays and the way to require advantage. Let's check out however you'll be able to monopolize all complete assets on the primary page of Google.

Paid Search

While it appears obvious to shop for your whole terms in paid search to accumulate additional realty, several extra ways exist to maximize this area. The subsequent area unit ad extensions accessible in Google that increase the depth of your whole listing:
  •  Location extensions
  • Call extensions 
  • Offer extensions
  • Site links extensions
  • Product extensions
  • Social extension
  • Dynamic search ad extensions
  • App extensions

Keep in mind that you simply will mix multiple extensions to require up the bulk of the premium ad house. Below are two huge box home improvement retailers that are capitalizing on a number of these extensions. Note however the house Depot is utilizing web site links and the way abundant further land they gain. Additionally confine mind that each retailers might be combining a lot of extensions from the higher than list.


Brands that have verified Google+ accounts will capture aspect rail land for whole terms by utilizing rel="publisher". This works equally to authorship however is tied to Google+ pages as critical individual accounts. The result's a rather giant piece of land that features your follower count and a link with image to your latest post.

Google Images

Optimizing key pictures on your web site like your logos is another good way to require up potential computer program results page (SERP) assets. Image search has the potential to drive additional progressive visits than you may expect.

In order to optimize your brand for your whole term certify to incorporate your whole within the image file name, address wherever the image is hosted, ALT attribute, and title of the image.

YouTube & Other Video

In a shot for Google to continually promote their own properties, videos from YouTube are getting additional rife for a range of various search queries, as well as whole terms.

Having who led YouTube videos may be a good way to have your brand terms. so as to require advantage you would like to possess a minimum of one video hosted on YouTube. Ideally you've got a branded channel; however, this is not necessary.

In order to rank higher for your whole, make certain your whole is enclosed in your YouTube username, the name of the video, and within the Meta tags of the video. There are a unit more advanced techniques necessary to rank YouTube videos in Google SERPs, except for whole terms, the on top of ought to be enough.

Google+ Local

Local presents another nice chance to occupy extra whole realty. Check that you've got a verified business listing and your feed is optimized.

If you've got multiple locations, it is vital to own Google+ location pages link to the corresponding native landing page on your website. This may lead to Google merging your SEO landing page and your Google+ native page within the SERPs.

Wednesday, December 4, 2013

Building Links for your Social Networking Profiles

Let’s discuss about building links for your social networking profiles. Be clear that this post is not about building links through Social Profile to your website.

Why should we build link to Social Profile?

Most individuals, businesses, and makes need the data that seems initial in search to be positive and, preferably, controlled by them. A method to dominate SERPs is by having your web site, in conjunction with your high social profiles and pages return au courant the primary page. Similar to the rest that you just need to rank well in search, you'll want to make links to those social profiles and pages.

Another nice reason to make links to your social profiles – particularly internal links from the social network itself – is to extend the authority of the profile or page.

There's no definitive answer on however social networks like Facebook prefer to rank pages in Graph Search, or however Twitter chooses to rank profiles in their search. However one might assume that the quantity of mentions a profile or page gets, particularly high authority ones, might have a control on their rankings.

How to Build Links to Social Profiles?

Now that you just understand many reasons why, let's explore many ways in which you'll build links to your social profiles.

If you do not already, you must positively link to your main social profiles from your web site. There square measure loads of alternative ways to try to it:

  • Simple text links in author bios on your journal.
  • Links exploitation tiny social icons within the header, footer, or sidebar of your web site.
  • Official follow, like, circle, and connect badges (not essentially nice from the link building side, however makes it easier for individuals to follow you).

Not solely can these facilitate increase your social following, they're going to produce official links connecting your main on-line platform to your social networks.

Also, remember regarding alternative opportunities to link to your social profiles, like in author bios on sites you contribute to, forums that provoke your social profile usernames, native review sites that have the choice to feature your social profiles, and just about the other probability you get to link to your social profiles.

Wednesday, November 20, 2013

Don’t Duplicate Meta Description – A Video from Matt Cutts

The head of Search Spam Expert Matt Cutts  from Google, released a video about Meta Descriptions. Matt cutts ask us to remove the duplicated Meta description from the website. Matt said it is enhanced to have unique Meta descriptions and even no Meta descriptions at all, then to show duplicate Meta descriptions diagonally pages.

Here is the Video from Matt Cutts about Duplicated Meta Descriptions:


Tuesday, November 19, 2013

How Google+ impacts Search Results

The most simple approach Google+ impacts search results is with personalization. for instance, if somebody is following you on Google+, the possibilities that they'll see your posts in Google's search results go far.
In SERP’s the Google Plus profile is shown. The reason for the change in the modified results is that four people I follow on Google+ have +1'ed the content.
More than 1,000 individuals +1'ed this content. Not solely is that this article a lot of probably to indicate up for them; however it is also a lot of probably to indicate up for everybody they follow! This suggests that there ar 2 bites at this apple already:

  • People who follow me on Google+ are a lot of probably to visualize it.
  • People United Nations agency follow anyone who +1's the content are a lot of probably to visualize it.
This is already an awfully massive deal. If you'll be able to build a powerful audience of your own, or if major influencers in your market house +1 or share the content, this may get you plenty of exposure to your target market.

Can Google+ Impact Non-Personalized Rankings of Content Created Off Platform?

That is a good question, and a fancy one. The study I documented on top of suggests that there's no impact, however bear in mind, the study tested a state of affairs during which there have been no different corroborating signals to the content. What I mean by that's that there have been no links (internal or external) to the tested content. Additionally, shares, +1s, and comments to the content were actively discouraged. Thus this solely suggests that the Google+ shared links in total isolation did not impact rankings.
Therefore, it's still attainable that Google+ shared links do have a sway on the search results once combined with different signals. Whereas this can be not possible to prove, it remains a prospect. The key to the present discussion is to appreciate that some links in Google+ square measure actually "followed" links:

How Google+ actually Works?

Google can push to develop algorithms that extract clear signals important from Google+. However would possibly they are doing that? Let Pine Tree State illustrate with AN example.

Let's contemplate 3 completely different individuals, however bear in mind that this instance is pure speculation:

Person one is active on Google+ and that they share innumerable content, their own, and content shared by others. Additionally, they perpetually add thoughtful statement in their shares and touch upon plenty of different people's posts similarly. The things they post gets innumerable +1s, reshares, and comments, and their comments on different people's post typically draw a reaction too. Several of the individuals they act with oft conjointly get heaps of interaction with their activity in Google+.

Person two is equally active on Google+ and that they share innumerable content, their own, and content shared by others. However, they do not typically add a lot of content and that they aren't getting a similar level of interaction from others. This interaction they get tends to be additional perfunctory in nature.

Person three is not on Google+. They’re a complete vocalize in their area, and everyone is aware of it, however they need ne'er used Google+.