Site Design can be a reason for the poor ranking of Website

If your website not performing well, then you might think that SEO would be the reason.  When you ask for a review with SEO forums and you they say your site looks horrible and needs a complete redesign. In this case SEO is not a reason.

Let’s discuss, is really a website design can pull your website rankings down?

Your might ask why should I design a website look like other professional website in my business field? And you want to unique with your design which is good idea. But this is not an excuse for poor and unprofessional design. Visitors who come to your website have some expectation on your website on their need. When it gets fails by your confusing website surely they move to the next result which was your competitor. 

When we have bad site it causes the bounce rate issues in several ways. The below are the main reasons for the issue:

• A visitor who bounces cannot convert as enquiry.
• Google has clear picture about the visitors click through to your website and then click back. When they click your website and suddenly click out, the search engine will assume that you don't provide a good answer to that particular query and lower your site rankings.
• Website is unprofessional then other webmasters won’t like to link you. They feel that such a link will reflect badly on THEM with THEIR visitors. Since the links play major role in GOOGLE algorithms for website ranking we need to accept that.

SEO Chat Forums observed that “web design is SEO because it affects user behavior and Google can see it.” We can get some nice ideas from our competitor’s website this is actually for the conversion purpose and we get a clear idea how they get customers for their business. But it is not mean to copy the whole. Add your valuable thoughts and idea with that and form a very gentle and professional website which becomes a pillar for your business. 

Some other important all time need for your website is your fresh content which was not copied from anywhere and also the strong SEO.  

What is the current trend of SEO Today?

When SEO Started, Simple Link gaining may be through reciprocal and keywords stuffing in Meta tags made the websites rank in top. Those days are over as well. Both of those practices will now get you penalized not rewarded anymore.

Lots and lots of changes were dome to seo techniques. Let see about the Current of the SEO for Today’s World.

Role of the Keywords

The concept keywords density more or less never going to be a matter anymore. A few years ago, experts suggested trying to keep your keyword density somewhere around 3% to 6%. Today, it truly doesn’t matter so much.

And also we have made the keywords bold for ranking. Those concepts also won’t work anymore. Doing Keyword stuffing like early days lead to us in over optimization sometimes into penalty.

Still Keywords matter a lot in gaining visitors and targeting proper audience. however and being smart about them will help you in many ways. 

Low Quality Links

Many of the Low quality link building techniques that worked even just a year ago is weighed very lowly today. High quality backlinks continue a leading factor in SEO but the old methods of attaining them such as link farms and purchased links are no more useful.

Role of Multimedia           

Today using the videos, audio and web presentations is becoming an increasingly successful way to gain rankings in the search engines. Often we post some quality videos and audios can generate a lot of backlinks, especially once you have a strong reputation.

YouTube’s voice recognition technology leading to increased SEO relevance for videos. but the ability to upload a “closed caption” text script gives Google everything it needs!

Quality Indicator Metrics used by Google

Google using so many metrics to try and find the whether the website is high quality or not.

One metric is how often visitors come to your website. An also it checks how of the visitors stay on your website. It looks at the ratio of content to advertisement on your site.

Another metric is to check the social indicators such as number of tweets, number of Google+ shares, and number of Likes. In particular it checks the influencers your industry. The best way to rank in the new world of SEO is to just give Google what it wants: high quality content and real relationship connections.

True Benefits of Guest Blogging

People have mostly misunderstood the meaning of guest blogging. They have a thought guest blogging is link building technique for SEO. And others will think it’s a place to know the stuff. But both concepts are correct but this guest blogging was highly misused.

Guest blogging is one of the powerful ways of building strong, high-quality relationships that may help you in multiple ways, including developing business opportunities and professional connections, setting brand value and, of course, acquisition of link juice.

Doing guest blogging is really helpful in creating relationships. When you started to post on many blogs you become unique person on that filed. People started to know about you and also they started tweet you. 

Chances for Business Opportunities

SEO Experts are saying this kind of Guest blogging can give you a real business some times. When attempting to draw business, nothing matters more than the excellence of your offering. Your submission must accurately showcase your level of expertise in your field.

Build a Audience

The website with good traffic surely had greater conversion rate.  And There is always a difference to post it on the own blog and on the other blogs which have more traffic. Surely it will make us to gain vast audience when you become a guest blogger.

Gain Quality Links

The highest quality links will come from submitting your best content to the best blogs publishing in your niche. 

How to fix the WordPress Duplicate Content Issue?

The content which is actually the same but accessed by two URL’s. This could be within your blog or could be on some copy-paste blog. For example an article of wordpress can  accessed by:

http://www.example.com/SEO-optimization

http://example.com/SEO-optimization

http://example.com/tag/SEO

http://www.example.com/tag/SEO

http://example.com/category/SEO

http://www.example.com/Category/SEO

http://example23.com/SEO-post (External website)

See, We are unknowingly created 6 copies of our own content and the google will get confused about our content to which they show for the results. Accurately they will pick anyone of them and rest will be hidden from Google search. At the same time, this will be an issue as Google will slowly start penalizing your blog for lots of duplicate content. Now, the most common question is what possible duplicate content in WordPress are and how to fix it. Let see some techniques to fix the above issues.

Search website with site:www.example.com

See and find all the links and browse till last page and see show results with omitted results. You will be able to find what all links Google have indexed from your blog and you can examine what links Google should not index. Some common parts which search engine bots should not index are: Tags, Categories, Author, Archive, Search and so on. When you find what exactly to do.. then proceed on making changes.

Noindex tag for Tags and Categories

This the important place where we have to start with. In case if you are showing complete post & not excerpt in Tags & categories page and keeping your tags and categories as doindex (By default), you are already creating duplicate content for your blog. Do you think your tags and categories pages are adding any kind of value to search engine? Its better to keep them noindex and dofollow. 

Author/Archives

The archives are useful for the visitors but for search engine again this is some duplicate content which was repeating. Because it will be having same content as your single post page.  Making this section as noindex surely will help you.

Fix your Image attachment URL in Wordpress

Adding image as attachment URL can lead the visitors to the following urls when the click the image.

www.example.com/1/

www.example.com/1/SEOImage

Again this causes to duplicate content issue. One quickest way is to use Robots meta WordPress plugin and under Permalink settings you will see an option which says “Redirect attachment URL’s to parent post URL”. Keep that option checked and that will take care of your this issue.

ReplytoCom issue

When you see links form replytocom, it’s time to set URL parameter from Google Webmaster tool as noindex.

You can check for your blog too by searching in Google with: Site: example.com replytocom and start fixing the issue.

Canonical URL

Canonical URL Tag is one of the important aspect of On-page SEO. A URL could be access using:

http://example.com/1

http://example.com/1/

http://www.example.com/1

http://www.example.com/1/

In WordPress 2.9+, this is a default feature of WordPress or else you can use plugin like All in one SEO, Thesis theme inbuilt feature, Robots meta plugin to quickly add canonical to your WordPress blog.

And also we can add manually with the following code:

<?php if ( is_singular() ) { ?>

<link rel="canonical" href="<?php the_permalink(); ?>" />

<?php } ?>

</head>

We can use some duplicate content finder tools to check whether others have copied our article. And you can file DCMA complain using Google.

A New Tool from Google to Disavow our Website Links

Recently Google introduces a tool that enables you to disavow links to your site. When your website has been notified of a manual spam action based on “unnatural links”, this tool can help you address the issue. If you haven’t gotten this notification, this tool generally isn’t something you need to worry about.

When you have been caught by linkspam, you may have seen a message in Webmaster Tools about “unnatural links” pointing to your site. Google will send you this message when it sees evidence of paid links, link exchanges, or other link schemes that violate our quality guidelines.

If you get this message, it is recommended to remove from our website as many spammy or low-quality links to your site as possible. This is the best idea because it addresses the problem at the root. If you remove the bad links directly, you’re helping to prevent Google and other search engines from taking action again in the future. You’re also helping to protect your site’s image, since people will no longer find spammy links pointing to your site on the web and jump to conclusions about your website or business.

You can find very few spammy and unnatural links of your website, and there are still some links you just can’t look to get down, that’s a good time to visit our new Disavow links page. When you reach this page, you’ll first select your site.

Then you are prompted to upload a file containing the links you want to disavow.

All You need to upload a text with one url per line. An extract of a valid file might look like the following:

# Contacted owner of spamexampledomain1.com on 7/1/2012 to

# ask for link removal but got no response

 domain:spamexampledomain1.com

 # Owner of spamdomain2.com removed most links, but missed these

http://www.spamexampledomain2.com/contentA.html

http://www.spamexampledomain2.com/contentB.html

http://www.spamexampledomain2.com/contentC.html

In the above example, lines that begin with a pound sign (#) are considered comments and Google ignores them. The keyword “domain:” indicates that you’d like to disavow links from all pages on a particular site (in this case, “spamdomain1.com”). You can also apply for to disavow links on specific pages (in this case, three individual pages on spamdomain2.com). We currently support one disavowal file per site and the file is shared among site owners in Webmaster Tools. If you want to update the file, you’ll need to download the existing file, modify it, and upload the new one. The file size limit is 2MB.

Actual Source From http://googlewebmastercentral.blogspot.in