How to attract a Customer from SERP Results

Most People strongly believe that planning a SEO Strategy for the website includes adding some content and link building. Getting a quality link is always appreciable by search engines. Lets discuss some other concepts how we can get real click from SERP Analysis. 

Before setting an strategy for the SEO, we should understand what the SERP landscape looks like and try to understand what it might take content-wise to compete. We should clearly understand what are SERP Analysis and SERP Landscape.

What is SERP Analysis

SERP Analysis is the practice of analyzing the search engine result page to conclude what type of web pages and what form of contents are ranking for your search term.

What is SERP Landscape

SERP Landscape is all about search engine which shows the result as images, video, products, news, etc which helps to attract the visitors in the SERP Results itself.

Difference between SERP Analysis and Landscape

SERP Analysis performed for the keywords and long tailed search terms used for the website to search for the visitors. For SEO Company what would be the keywords?

• SEO Services
• Search Engine Optimization
• Online Marketing

Now the Analysis has to start for what type of pages and the contents are ranking. Let’s ask our self some question which helps to improve through the result our website shown for.

• Are informational pages ranking?
• Are blog posts ranking?
• Are landing pages ranking?
• Are digital assets (eBooks, white papers, infographics, etc) ranking?
• Are product pages ranking?
• Are home pages ranking?
• Are deep pages ranking?

Google appreciates the deep page contents which are informational vs lead generation. When you understand which page gives a real customer. Try improving the page, by attracting the customers. It is best to rank the deep pages which developed to attract customers what we sell for.

SERP Landscape is about the search engine results which triggers the universal SERPs. If our keywords brings these results then we might be one among the results. 

For example when we search for mobile phones or ipad, we get news, shopping, and image results all on page one. When our product needs to list like this, and then we need to optimize the images, add some product listing ads, as well as a news release which helps to tell about the product.  Surely this will helps you to list your product on universal results.

When we do proper analysis on SERP we might improve lot our websites. Also understanding what the landscape of each SERPs looks like can be a huge competitive advantage to your business.

SEO Evolution Facts for 2013

Search Engines are changing their algorithms day by day. SEO People doing more challenging seo for the upcoming days to withstand in top. Search Engine Optimization includes a correlation with search engines however because the search engines become additional capable and because the search algorithms evolve and become additional subtle several within the SEO world square measure even considering to rechristen SEO with another name.

Let’s discuss the some of the SEO Evolution facts here:

• SEO is not dead. People who does not know the real meaning of optimizing the websites for Search Engines. SEO was changed and grown with new techniques.
• SEO has to be done for the search engines which can capable to find the spam and have upgraded their algorithms to penalize the spammy techniques
• The website with poor quality and having non related topics and spammy links and thin content will be penalized.
• Present trend all static websites are moved to dynamic websites where we can increase the potential for regular additional content the search engines too first worked on indexing such content but this year the focus has been on penalizing thin and poor quality content to give more quality results to the users.
• The on-page and technical SEO still stay an equivalent however because the search engines have evolved and square measure higher equipped with advanced algorithms the completion for prime rankings has accrued and Darwin’s theory of “The Survival Of The Fittest” is essentially applicable these days on the online.
• After the Panda updation, Google is very much careful picking the quality contents.
• With amusing and seek integrations and upgraded algorithms one needs to do added that just on-page enhancement and abstruse SEO. One needs to focus on UGC (User generated Content) and action a approved breeze of agreeable in the anatomy of blog posts , videos, infographics , images, podcasts, etc. to be able to accomplish the UGC and allotment it on assorted amusing media platforms to accomplish the abundant bare amusing signals.
• Websites which was created in the aspects of SEO techniques with no poor links and thin content were not affected by the updates. This adds your quality for your website which helps to rank.
• Content is a creator hence the GOOGLE came up with the Authorship Tag and the Knowledge Graph.
• Our main focus is on the factor which helps to remain the long term search presence and also generate targeted traffic.

• Know the important of sharing the content over internet through Social Medias and do post the content in the aspect of readers and business.
• Rankings are important but if we allege of SEO we plan on the superior factors of the website and again acquire the rankings to get targeted cartage but in case of PPC we pay for the rankings and buy the targeted traffic.
• It is main factor to educate the client about the true meaning of SEO and make them set realistic SEO expectations.

Increase your website Traffic through Google Images

When we found great photos in Internet we felt to download the images along with that we tend to see the website uploaded the images. If we do so, imagine about our readers clicking on the pictures, which our domain ranks for. This is another good way of increasing website traffic through Google Images.

Not only few only doing this several users out there look for photos too and if they come across one they like, they may just access the site that owns it. The website has more images example dresses we can optimize the images with proper keywords and we can expect the image to be ranked for the keywords in the search engine.

Important tips for optimizing the images

Filename – Change the numbers which automatically comes for the image naming with something more concise and descriptive. Maybe you can use Webdesign-India.jpg (note the jpg, which is the recommended extension) for a photo of your trip to the destination.

Alt tag – Also called alternative text, you need this so that the search bots can index and crawl your images for related terms. You also need this as a code for screen readers to help the software interpret picture’s content for the sake of visually impaired users.

Caption – You can choose to skip this aspect. But, Importantly, It is preferred photos with descriptions. This is why I never forget to place one for my own images.

Importance of Keywords in SEO

The internet is fully loaded with information. That information is arranged and organized based on the topic or keywords which best describe the information. When you select the proper keywords for your business then you can better able to position your website competitively. Let see what are the main reasons which makes the keywords a matter to the SEO.

• The search phrases we use will help us to attain good page rankings. When our websites shows in the top results we have more chances for more number of visitors and also we have more opportunity to get potential customers. So the keywords are or search phrases are directly related to our profit.

• Search phrases are useful to target the specific customers. Lots of competition for the search phrases over internet. Attracting broad audience is waste of time. However, when you narrow your focus and target specific keywords and search phrases (known as “long tail keywords”), you can make your website visible and attracted by smaller audience. 
• Keywords are always helps you to learn about your visitors and prospects. Researching the keywords can help you to know what our audience is looking for.

• Search phrases help us to categorize content in an effective and meaningful way. The meaning ful content added with keywords are always welcome by the search engines.

• Keywords make us to write valuable content for the websites. Simple keywords can give vast content ideas. Simply searching through a keyword research tool can reveal a lot of topics you can blog about to both build your SEO while also providing quality content to your community.

• Keywords are very efficiently used in PPC Ads. You can target specific keyword phrases and profit from placing PPC ads on your website. 

• Keywords help you market and advertise. Keywords help us to create advertisement which helps to get potential customers for the business.

Simple Link Building Techniques which helps us to recover from Penguin and Panda Update

Lots of continues update by google, many websites were actually fall down with the rank. And few websites were actually increased in rank. Let’s discuss some simple link building plan to help you on your way to Penguin & Panda recovery!

Expanding your Anchor Text

To have a natural look over anchor texting is one of the most important essentials when we rank a website these days. wide range of anchor texts in your link building will not only guard you from over optimization penalties, but it will also help improve your rankings on the whole.

The anchor text is actually anything related to your website. No need of the main keywords everywhere. This will ultimately help you rank for more keywords, which could drive in more traffic, and potentially, more sales. Using brand anchors such as “{comapnay name} SEO”, “SEO {company name}”, or even “{company name}” can help improve your rankings.

The anchor texts like “click here”  , “read more”, “visit my blog” are probably wont rank in Google, we are doing this to make our anchor texts natural to the search engine. This is a critical element and having a natural, organic anchor text profile is extremely very important in optimization. 

And also we can add “www.example.com”, “http://www.example.com”, “example.com”, etc surely this wont rank for any keywords. But they add to the naturalness of your anchor text profile. While using your main anchor text is important, it is just as important to use different anchor texts in order to be ultimately safe from any future updates which Google decide to let loose.

Doing anchor optimization with main keywords is most important, it is just as important to use different anchor texts in order to be ultimately safe from any future updates which Google choose to let loose.

Try to stop building harmful links

Due to lack of content, or the quality of the links you built will surely let us down in this google update. The olden seo techniques can’t be used anywhere today. We need to be able to find out what works, and then implement this on your own websites.

To have a quality link building techniques will always lead us to a better ranking. On the other hand, building unsafe links in vast quantities without taking breaks will most likely to reduce the search engine. 

Every Approach should be safe

Google recently launched a Disavow Tool, which could help you sort out our any negative links which are coming to our website.  Submitting links to the disavow tool isn’t going to improve your website.  So we should analyze and take every step very safely. There have been many topics approaching around the web about the disadvantages of submitting your links to this new tool. We should be very careful, and think twice before submitting your links to the tool.

Lets Checkout the video with Matt Cutts, explaining the disavow tool:   

Google admitted directly that they won’t help you make progress from a penalty, as the whole process was natural. So it’s better to build a link before working on this tool later. These simple tips should help you get a forceful idea on what Google expects from you, and on what you can do in order to attain a much more better ranking in Google.