Advantages of Google Panda and Penguin Update

Instead of always saying Google Updates have made my websites down, why can’t see these updates as a better opportunity to make more efforts to take on websites for the better improvements. Google was every year updates its algorithm. Penguin and panda are the most important of the updates. 

The Panda Update – Actually this update was a bad time for the link builders who were using black hat type of techniques. This changed the SEO industry and thousands of websites, which were once making money on a daily basis and get removed from Google’s index or even losing over 100+ positions in the SERPs.

The Penguin Update – The second type of update released by Google which was worse. But it was not worse as the panda update. The key message to be learnt from the Penguin update was to use quality content, and to expand anchor text profiles. 

Now let’s discuss what are good things in these updates. 

Helps us to remove the bad techniques

All the updates are closely related to some type of link building technique. In the last few updates, links such as forum profiles pointed directly at the money site was eliminated. It did not produce good results, and it never will.

Google is becoming smarter to identify the techniques used by the black hatters. The link builders who build the links using the white hat techniques are in safe side. And they are always good in the eyes of the Google. Because you are able to find out what works and what does not – and then you can change your strategies to suit the new changes.

Makes SEO more challenging 

We have to take some updates very seriously and to work hard to improve the website. They undergo so many changes that it would be impossible for you to retrieve your website if it was penalized.

Some times seo become more challenging for us to get the website to be back which was affected. There is nothing to be afraid about of Google updates. Sure they will remove bad links and bad websites. So what do you do to prevent that? Never need to worry for the one who build quality links and quality contents.

Simple Link Building Techniques which helps us to recover from Penguin and Panda Update

Lots of continues update by google, many websites were actually fall down with the rank. And few websites were actually increased in rank. Let’s discuss some simple link building plan to help you on your way to Penguin & Panda recovery!

Expanding your Anchor Text

To have a natural look over anchor texting is one of the most important essentials when we rank a website these days. wide range of anchor texts in your link building will not only guard you from over optimization penalties, but it will also help improve your rankings on the whole.

The anchor text is actually anything related to your website. No need of the main keywords everywhere. This will ultimately help you rank for more keywords, which could drive in more traffic, and potentially, more sales. Using brand anchors such as “{comapnay name} SEO”, “SEO {company name}”, or even “{company name}” can help improve your rankings.

The anchor texts like “click here”  , “read more”, “visit my blog” are probably wont rank in Google, we are doing this to make our anchor texts natural to the search engine. This is a critical element and having a natural, organic anchor text profile is extremely very important in optimization. 

And also we can add “www.example.com”, “http://www.example.com”, “example.com”, etc surely this wont rank for any keywords. But they add to the naturalness of your anchor text profile. While using your main anchor text is important, it is just as important to use different anchor texts in order to be ultimately safe from any future updates which Google decide to let loose.

Doing anchor optimization with main keywords is most important, it is just as important to use different anchor texts in order to be ultimately safe from any future updates which Google choose to let loose.

Try to stop building harmful links

Due to lack of content, or the quality of the links you built will surely let us down in this google update. The olden seo techniques can’t be used anywhere today. We need to be able to find out what works, and then implement this on your own websites.

To have a quality link building techniques will always lead us to a better ranking. On the other hand, building unsafe links in vast quantities without taking breaks will most likely to reduce the search engine. 

Every Approach should be safe

Google recently launched a Disavow Tool, which could help you sort out our any negative links which are coming to our website.  Submitting links to the disavow tool isn’t going to improve your website.  So we should analyze and take every step very safely. There have been many topics approaching around the web about the disadvantages of submitting your links to this new tool. We should be very careful, and think twice before submitting your links to the tool.

Lets Checkout the video with Matt Cutts, explaining the disavow tool:   

Google admitted directly that they won’t help you make progress from a penalty, as the whole process was natural. So it’s better to build a link before working on this tool later. These simple tips should help you get a forceful idea on what Google expects from you, and on what you can do in order to attain a much more better ranking in Google.