Sunday, January 17, 2016

Role of SEO Competitor Analysis

Most firms rely on their SEO ranks to analyze their company’s position on the internet. The reports of ranks show your shortcomings or statuses but do not tell what your special services your competitor is offering that they are better than you and clients opt for their services and not yours.  SEO competition analysis allows one to see why a competitor’s website is obtaining better ranking in search engine results.
These reports show what keywords are being used and what they are doing differently, and later you can strategize on how to use these keywords to generate traffic. You can either change the keywords or include them along with the keywords you have previously been using. By doing this you will definitely obtain a substantial ranking. 

It is a common observation that websites that are oldest have the highest ranking, which is the result of research performed by them to use a keyword effectively. Firms that have not been long in the industry are not aware of the structuring and concepts of SEO as effectively as the old firms. If these companies are analyzed through competition analysis they might realize how to improve their SEO services.       
This analysis assists a business in optimizing the visibility of their services displayed through the site. By observing what the report contains you will be able to pin point your shortcomings which makes it possible for you to grow and rise to the level of your competitors and become better than them. By becoming more visible you will be easily available to visitors searching for companies offering services same as yours. 

Most companies fail to understand the importance of visibility and are content with only creating a website. How will a website be useful if one cannot generate any traffic through it? If there are no visitors, clients will surely not come to know about products and services offered through the firm, thus no one will be availing these services. Sales do not start till visitors start coming in to a website. 

You can analyze your competitors by doing the analysis mentioned below: 

Alexa ranking 

By analyzing the Alexa ranking you can obtain a clear idea about the popularity of your competitor’s website. 


The exact traffic cannot be analyzed unless one is able to obtain Google Analytics or cpanel details. There are certain services which are able to gather these details regardless of its difficulties.

Keyword performance 

Use search engine and track your keywords, in this way you will be able to realize what the competitor’s ranking is. What is the number of competitors that are ranking on this website? How many pages of competitors are ranked on Google? What is the number of pages of your competitors’ websites that are indexed by Google? 


The links that are connected to your competitor’s website should be tracked. In order to increase your links quickly you can avail services of link building tools; however, if you want to obtain proper links you can do that by availing service of reputed SEO companies.