How to attract a Customer from SERP Results

Most People strongly believe that planning a SEO Strategy for the website includes adding some content and link building. Getting a quality link is always appreciable by search engines. Lets discuss some other concepts how we can get real click from SERP Analysis. 

Before setting an strategy for the SEO, we should understand what the SERP landscape looks like and try to understand what it might take content-wise to compete. We should clearly understand what are SERP Analysis and SERP Landscape.

What is SERP Analysis

SERP Analysis is the practice of analyzing the search engine result page to conclude what type of web pages and what form of contents are ranking for your search term.

What is SERP Landscape

SERP Landscape is all about search engine which shows the result as images, video, products, news, etc which helps to attract the visitors in the SERP Results itself.

Difference between SERP Analysis and Landscape

SERP Analysis performed for the keywords and long tailed search terms used for the website to search for the visitors. For SEO Company what would be the keywords?

• SEO Services
• Search Engine Optimization
• Online Marketing

Now the Analysis has to start for what type of pages and the contents are ranking. Let’s ask our self some question which helps to improve through the result our website shown for.

• Are informational pages ranking?
• Are blog posts ranking?
• Are landing pages ranking?
• Are digital assets (eBooks, white papers, infographics, etc) ranking?
• Are product pages ranking?
• Are home pages ranking?
• Are deep pages ranking?

Google appreciates the deep page contents which are informational vs lead generation. When you understand which page gives a real customer. Try improving the page, by attracting the customers. It is best to rank the deep pages which developed to attract customers what we sell for.

SERP Landscape is about the search engine results which triggers the universal SERPs. If our keywords brings these results then we might be one among the results. 

For example when we search for mobile phones or ipad, we get news, shopping, and image results all on page one. When our product needs to list like this, and then we need to optimize the images, add some product listing ads, as well as a news release which helps to tell about the product.  Surely this will helps you to list your product on universal results.

When we do proper analysis on SERP we might improve lot our websites. Also understanding what the landscape of each SERPs looks like can be a huge competitive advantage to your business.