No more Website Blocking in Google

Two years back, Google introduces a feature where visitors can block the websites which they don’t wish see in the SERP through Google’s Search Interface. In December 2012, this feature was stopped working and today Google announces that blocked sites are discontinued..

What was the Google’s Previous Message, "we're adding this feature because we believe giving you control over the results you find will provide an even more personalized and enjoyable experience on Google."

Search Engine Friendly Mobile Websites with 11 Languages

As we know mobile user with internet increasingly vastly, it is wonderful to see that many websites creating their content can be accessed and useful for those mobile devices. To help those users’ webmasters started optimizing websites for mobile phones and tablets and Google recommended some tips for that in June 2012.

Now GOOGLE announces that recommendations are available now in various languages like Arabic, Brazilian Portuguese, Dutch, French, German, Italian, Japanese, Polish, Russian, Simplified Chinese, and Spanish. US-based webmasters are welcome to read the UK-English version. 

We welcome you to go through our recommendations; and to pick the configuration which best suits with your website.

Reminder about Selling Links – from GOOGLE

I read a post from googlewebmastercentral.blogspot.in which was posted by matt cuts about selling links. Here the post:

Google has already said that buying and selling links are against to GOOGLE quality guide lines. Google continue to repeat the guidance every so often to help the webmasters and the site owners of policy.

Google is requested you to away from the people who approaches to pay you for links or "advertorial" pages on your site that pass PageRank. Also selling links that pass PageRank violates Google’s quality guidelines, and Google does take action on such violations. The penalty for a link selling site start with losing trust in Google's search results, lower the page rank in GOOGLE PageRank tool bar. Also the consequences include dropping you ranking of your site in Google’s SERP.

When you receive a warning for selling links that pass PageRank in GOOGLE’s webmaster’s Tool, you get a notification message about “possibly artificial or unnatural links on your site pointing to other sites that could be intended to manipulate PageRank.” That's a sign that your site has lost trust in Google's index.

They are addressing to avoid this issue, we should very careful in checking the paid links should not pass any PageRank. You can remove the paid links or advertorial pages or you can use rel=”nofollow” attribute in you paid links. Make sure that no paid links on your site pass PageRank, then you can submit a reconsideration request and if you had a manual webspam action on your site, someone at Google will evaluate the request. After the request has been reviewed, you'll get a notification back about whether the reconsideration request was approved or not.

“We do take this issue very seriously, so we recommend you avoid selling (and buying) links that pass PageRank in order to prevent loss of trust, lower PageRank in the Google Toolbar, lower rankings, or in an extreme case, removal from Google's search results.”  - Matt Cutts, GOOGLE.

Zavers Digital Coupon Service launched by GOOGLE

Google Introduced recently new digital coupon service called Zavers. The coupon helps vendors and manufacturers to recompense customers with coupons related to their purchases.

The actual theme is to help retailers to increase reliability and also to increase shopping cart size and offer redemption rates. Zavers seems to be an absorbing use case of Google applying all the abstracts they accept on retailers and manufacturers. It's a bit like a dating arrangement for articles and shelf space, in which the final ambition is to accommodated new barter - whether online or offline.

Zero Moments Of Truth

The reason of launch Zavers follows the tech giant's absolution of the Offline Conversion API, which shows that there is a boundless accomplishment to ally this abstracts at Google. The name Zavers as well seems to draw afflatus from Google's charge less ebook, alleged the Zero Moment of Truth, which argues that there is a new blazon of online customer behavior which manufacturers and retailers charge to understand.

Zavers has a real-time analytics feature which enables manufacturers to admeasurements advertisement redemptions and appraises customer preferences such that they can bigger administer distribution, clothier ad campaigns and optimize their media budgets. The Zavers arrangement aswell offers retailers a archive of architect coupons, which may accessible up new retail acquirement opportunities.

Shoppers can use Zavers to bout architect discounts with the retails sites they use so that they can save the coupons to their arcade account. No buzz numbers or advertisement scanning is appropriate - the coupons are instantly redeemable, with accumulation automatically deducted at checkout. Manufacturers pay for the advertisement ad alone at the point that the artifact leaves the shelves. 

The Following are benefits for manufacturers:

• Gain visibility into the path to purchase
• Reduce costs and manage budget
• Prevent fraud
• Get real time UPC level data
• Manage and target distribution

The Following are benefits for retailer:

• Reward your customers
• Increase transaction speed at the register
• Simplify coupon settlement
• Increase basket size

In the continued run, Zavers could as well advice Google associate arcade added and lose to be allotment of a accepted move by Google to abutment retailers further. It will be absorbing to see if it gets a lot of play in Google Catalogs too.

How to write Engaging Titles and Content for SEO

Titles are most important part of the blogs and web pages. Seeing the title itself the visitors will get attracted. The Proper title which explains your theme will surely get more clicks. Let’s learn how to write title which attracts the visitors.

Knowing about your Audience

Visitors are of various types some might really want to learn or some want to implement on their own by referring the stuff. Before writing, we should segregate what types of visitors are basically come for this blog and what improvisation should be taken for the blog. Better analysis surely will lead you to get valuable visitors.

Writing Titles

When we check with more clicked blog titles of 2012, we get clear idea of writing titles. Those titles had the following in the title:

Numerals – 10 old seo methods to avoid

How to – How to create

Attractive words – best, tips, techniques, future of

When you write your title before or after the content written? You should ask this with you. Also my point on the title is, 90 percent of the readers attract for the title which was catchy.

Tips to avoid Negative SEO

Google Changes the algorithm to identify the direction of positive SEO signals like Press release activity, social sharing’s, genuine marketing, trust and authority. Also Google is focused on the websites who deals the negative SEO. In Google’s viewpoint, forcefully bad SEO is going to look nearly the same to negative SEO, which makes it very complicated to deal with.

How to minimize negative SEO

There are some general tips you can take to reduce the number of bad and poor quality links your site will get and you can stop this type of techniques.

RSS Advertising Links – The RSS Links are not quality and not valued much from Google. Due to Google’s new lower threshold for negative links creating problems, it is better to avoid this technique. 

Site wide Links – When you have profile with Google Webmaster’s Tool then you easily find where your website linked and how many pages you are linked with the website.  Site wide links are no more valued by search engines.

Prevent website from DMCA – No need to spend all your time on justifying the points of DMCA. Instead follow the DMCA Act as much as you can.

Other Points to remember when you deal with Negative SEO

• Update about Google Algorithms and know that Google is changing its algorithm and we need to adapt it. Based on the Changes we are in position to follow the updates in order to run a website.
• Stealing the Content is absolutely need to avoid.
• Avoid the Low quality links for your website.
• DMCA violations: go after the biggest offenders every few months
• Do the Natural way of SEO Optimization which is possible by you. Don’t do any aggressive type of SEO anymore.