We all know the important of Social Medias on websites.
Social Medias plays vital role in SEO. Especially the Facebook gives real
visitors to the websites. Creating Facebook fan page for the business is very
important. Let’s discuss the various optimization techniques for this.
Select best name for
your Fan Page
It’s the most basic step when it comes to optimizing your
brand on Facebook, and is also the most important. Name we select should
describe the best our business with generic words. Don’t spam using keywords.
Custom fan page
vanity URL
When your page has 25 likes, then Facebook gives you option
to edit the URL of your Facebook fan page. Because URLs are greatly weighted by
search engines, it is very important that your fan page URL reflects an aspect
of your business. We should concentrate on this when editing Url, using the
proper business name is helps your Facebook fan page in search engines.
Where to use keywords
Keyword optimization is always important in SEO. The
important places where we can keywords are about section, Mission, and Company
Description, since these areas best places we can keywords.
Optimizing your page for local search, it is must to include
your Address, City, State, and Zip. For product-related searches, the Company
Overview, Mission, and Products fields should be filled in with your proper
information.
Adding phone number
and address
Adding phone numbers and address helps to index your brand
for local search results is crucial to growing your Facebook fan page. Search
engines always give higher importance on pages with specific information like
your business phone number and address. Pages that contain this type of data
can successfully increase your brand's overall SEO.
Linking the Fan page
on Existing Channels
Try to add this fan page in various know website like
creating back links for this page. When your page has more inbound links, the
more authoritative your page is according to Search Engine, and you will be
ranked higher.
Add the Facebook Page where it is appropriate; include a
link to your fan page from your other digital channels, like your website,
blog, and Twitter profile.
Status Update
Optimization
We should remember that first 18 characters of our status will
serve as Meta description where we can add some keywords to optimize. Always
adding giving direct link to the website is god practice to follow.
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