Wednesday, November 28, 2012

Site Design can be a reason for the poor ranking of Website



If your website not performing well, then you might think that SEO would be the reason.  When you ask for a review with SEO forums and you they say your site looks horrible and needs a complete redesign. In this case SEO is not a reason.

Let’s discuss, is really a website design can pull your website rankings down?
Your might ask why should I design a website look like other professional website in my business field? And you want to unique with your design which is good idea. But this is not an excuse for poor and unprofessional design. Visitors who come to your website have some expectation on your website on their need. When it gets fails by your confusing website surely they move to the next result which was your competitor. 

When we have bad site it causes the bounce rate issues in several ways. The below are the main reasons for the issue:

  • A visitor who bounces cannot convert as enquiry.
  • Google has clear picture about the visitors click through to your website and then click back. When they click your website and suddenly click out, the search engine will assume that you don't provide a good answer to that particular query and lower your site rankings.
  • Website is unprofessional then other webmasters won’t like to link you. They feel that such a link will reflect badly on THEM with THEIR visitors. Since the links play major role in GOOGLE algorithms for website ranking we need to accept that.
SEO Chat Forums observed that “web design is SEO because it affects user behavior and Google can see it.” We can get some nice ideas from our competitor’s website this is actually for the conversion purpose and we get a clear idea how they get customers for their business. But it is not mean to copy the whole. Add your valuable thoughts and idea with that and form a very gentle and professional website which becomes a pillar for your business. 

Some other important all time need for your website is your fresh content which was not copied from anywhere and also the strong SEO.  

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