If your website not performing well, then you might think
that SEO would be the reason. When you
ask for a review with SEO forums and you they say your site looks horrible and
needs a complete redesign. In this case SEO is not a reason.
Let’s discuss, is really a website design can pull your
website rankings down?
Your might ask why should I design a website look like other
professional website in my business field? And you want to unique with your
design which is good idea. But this is not an excuse for poor and
unprofessional design. Visitors who come to your website have some expectation
on your website on their need. When it gets fails by your confusing website
surely they move to the next result which was your competitor.
When we have bad site it causes the bounce rate issues in
several ways. The below are the main reasons for the issue:
- A visitor who bounces cannot convert as enquiry.
- Google has clear picture about the visitors click through to your website and then click back. When they click your website and suddenly click out, the search engine will assume that you don't provide a good answer to that particular query and lower your site rankings.
- Website is unprofessional then other webmasters won’t like to link you. They feel that such a link will reflect badly on THEM with THEIR visitors. Since the links play major role in GOOGLE algorithms for website ranking we need to accept that.
SEO Chat Forums observed that “web design is SEO because it
affects user behavior and Google can see it.” We can get some nice ideas from
our competitor’s website this is actually for the conversion purpose and we get
a clear idea how they get customers for their business. But it is not mean to
copy the whole. Add your valuable thoughts and idea with that and form a very
gentle and professional website which becomes a pillar for your business.
Some other important all time need for your website is your
fresh content which was not copied from anywhere and also the strong SEO.
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