I read a post from googlewebmastercentral.blogspot.in which
was posted by matt cuts about selling links. Here the post:
Google has already said that buying and selling links are
against to GOOGLE quality guide lines. Google continue to repeat the guidance every
so often to help the webmasters and the site owners of policy.
Google is requested you to away from the people who approaches
to pay you for links or "advertorial" pages on your site that pass
PageRank. Also selling links that pass PageRank violates Google’s quality
guidelines, and Google does take action on such violations. The penalty for a
link selling site start with losing trust in Google's search results, lower the
page rank in GOOGLE PageRank tool bar. Also the consequences include dropping
you ranking of your site in Google’s SERP.
When you receive a warning for selling links that pass
PageRank in GOOGLE’s webmaster’s Tool, you get a notification message about “possibly
artificial or unnatural links on your site pointing to other sites that could
be intended to manipulate PageRank.” That's a sign that your site has lost
trust in Google's index.
They are addressing to avoid this issue, we should very
careful in checking the paid links should not pass any PageRank. You can remove
the paid links or advertorial pages or you can use rel=”nofollow” attribute in
you paid links. Make sure that no paid links on your site pass PageRank, then you
can submit a reconsideration request and if you had a manual webspam action on
your site, someone at Google will evaluate the request. After the request has
been reviewed, you'll get a notification back about whether the reconsideration
request was approved or not.
“We do take this issue very seriously, so we recommend you
avoid selling (and buying) links that pass PageRank in order to prevent loss of
trust, lower PageRank in the Google Toolbar, lower rankings, or in an extreme
case, removal from Google's search results.”
- Matt Cutts, GOOGLE.
