Matt Cutts, Google’s head of search spam, released a video about
answering the question, “Are Facebook and Twitter signals part of the ranking
algorithm?” The short answer was no.
Matt said that Google doesn't provide any special treatment
to Facebook or Twitter pages. They’re in reality, currently, treated like all
alternative pages, in step with Matt Cutts.
Matt then answered if Google will special creeping or
assortment for these sites, like assortment the quantity of likes or tweets a
selected page has. Matt aforesaid Google doesn't try this at once. Why?
They have at one purpose and that they were blocked. I feel
Matt was concerning Google’s real time search deal expiring with Twitter. Matt
explained that they place plenty of engineering time into it so they were
blocked which work and energy was now not helpful. Thus for Google to place
additional engineering time into this so be blocked once more, it simply
doesn’t pay.
Another reason, Google is troubled concerning creeping
identity data at one purpose so that data changes however Google doesn’t see
the update till a lot of later. Having out-of-date data will be harmful to some
individuals.
However, Matt will add that he will see Google creeping,
assortment and understanding additional concerning identities on the online
within the future. He used our Danny Sullivan as AN example, once Danny writes
a story here, the location is authoritative, and thus it ranks well. however if
Danny posts a investigate a forum or on Twitter, it'd be helpful for Google to
grasp that AN authority denote on a selected web site and therefore it ought to
have additional ranking weight in Google.
While Google doesn’t try this currently, we all know they're
so functioning on an answer for this. Here is the Video:
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