Wednesday, January 22, 2014

Matt Cutts Says “We Don’t Use Twitter or Facebook Social signals to Rank Pages”



Matt Cutts, Google’s head of search spam, released a video about answering the question, “Are Facebook and Twitter signals part of the ranking algorithm?” The short answer was no.

Matt said that Google doesn't provide any special treatment to Facebook or Twitter pages. They’re in reality, currently, treated like all alternative pages, in step with Matt Cutts.

Matt then answered if Google will special creeping or assortment for these sites, like assortment the quantity of likes or tweets a selected page has. Matt aforesaid Google doesn't try this at once. Why?

They have at one purpose and that they were blocked. I feel Matt was concerning Google’s real time search deal expiring with Twitter. Matt explained that they place plenty of engineering time into it so they were blocked which work and energy was now not helpful. Thus for Google to place additional engineering time into this so be blocked once more, it simply doesn’t pay.

Another reason, Google is troubled concerning creeping identity data at one purpose so that data changes however Google doesn’t see the update till a lot of later. Having out-of-date data will be harmful to some individuals.

However, Matt will add that he will see Google creeping, assortment and understanding additional concerning identities on the online within the future. He used our Danny Sullivan as AN example, once Danny writes a story here, the location is authoritative, and thus it ranks well. however if Danny posts a investigate a forum or on Twitter, it'd be helpful for Google to grasp that AN authority denote on a selected web site and therefore it ought to have additional ranking weight in Google.

While Google doesn’t try this currently, we all know they're so functioning on an answer for this. Here is the Video:


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