Matt Cutts Says about Expectations on SEO for Upcoming Months

Matt cutts rough estimation about (as of early May 2013) what search engine optimizers (SEOs) and webmasters should expect in the next few months:

Latest Penguin Update 4 with Penguin 2.0 Generation Spam Fighting

Now the Penguin 4^th update was live with Penguin 4.0 Generation Spam Fighting. This Penguin 4 updates has twist which contains Penguin 2.0 technology under the hood, which Google says is a new generation of tech that should better stop spam.

Matt Cutts, Web spam team of Google has announced the new Penguin 2.0 update during this week in Google.  SEO Eperts has expected major changes in search results. Matt specifically said that 2.3% of English queries will be obviously impacted by this update.

Why does SEO take time?

“Why SEO take so long time to rank?” this is common question asked by the business owners may times. Even it is hard to answer, it is valid question.

Analyzing your competition takes more time

 

Analyzing your competition takes more time than we think. If you are selling a product or service for a month or more than that, you might have competitors who already rank in SERP. Taking race with them is seriously a hard task and time consuming one.  Even best SEO Person can take time to analyze the competitors ranking details. A Competitor might do business for year or decade and done so much efforts on website and building links for the website. 

Building Links form Authority websites

Next step is to find common sites that your competitors used for back links. It might be around 100 of different websites that all of your major competitors will use for rank-boosting back links. You have to deep analysis on the back links of the competitors. What are the links they gained and what anchor text they used. Also we need to check in any chance we can gain any of the link for our website. In these days it very difficult to find quality websites for back links which are not linked many times.

On Page SEO

On page SEO is always slow and steady process. It takes time to rank your keywords. Proper on page factor usage in website is must. No spamming of keywords. Quality content can always gain a quality links and visitors. 

There are lots of minute concepts are there for ranking. We should always concentrate on all the small factors which help the website to get trusted by the search engines.  File naming, alternate text, using keywords, over optimization like this we need to concentrate.

Trust of Search Engine

Building too many links at time surely not help you, it might leads to penalties also. Links from quality website with good anchor text helps you to rank properly. Sharing a quality article on facebook and other social networking websites and the reviews from those websites surely helps you to gain trust form the search engines.

New Screen Sharing Functionality Launched by Google Adwords

Google Adwords Users can share their screen with the Adwords support staffs. The Google’s Community Manager, Zee announced the new launch of Google Screen Sharing. We all well know about the Google+ Hangout, Adwords screen sharing function also same like the Google+ hangout. But it’s not necessary to have Google+ account for screen sharing in Adwords.

Adwords support team can invite the advertisers to share their screen when you online in your account. Some setup instructions have there to follow for installing the screen sharing functionality. Also they can’t see what is happening in our system, they can only see what page we wished to share.

Recovering Website from Over Optimization Penalty

Over Optimization is about spamming the website with keywords and creating too much bad links. Also Optimization is should be done slowly which makes the website gradually rank on the search engine. Don’t run with all the seo techniques on single and expecting to rank soon.

We should understand that the entire website has some purpose, those purpose should be achieved by getting visitors for it. And also the website should definitely serve the visitors well in their experience till they are in.

Google has very excellent algorithms to find the over optimization done by the webmasters. If your content and site’s value must to deserve of your level of your SEO. If not, then you are over optimized. 

Let’s see how to promote a website which overcomes the over optimization and penalties.

Unique Quality Content

We know content is king in SEO Field. So unique quality content always encouraged by Search Engines. The purpose of writing should be achieved when we get good visitors for the content. We should do deep analysis when writing content, to whom we write? Is our content really worth able? Who are our visitors? Did the content liked by the audience?

Spread your content over Social Medias

Start sharing your Content over social networking websites like facebook, Google+, Twitter, inbound.org, stumble upon and much more. By this we reach more audience.

Gaining links for Quality Content

Building too many links for limited time is also a over optimization, but getting lots of deep links for the quality content is always a natural way of building links. If you get a lot of great deep links for your quality content, this can neutralize your over optimized, also exact-match anchor text linking problem.

Linking the author bio helps the audience to trust the content also its boosts up the PageRank score.

What is Google Over Optimization Penalty?

After the Google’ Algorithm Update Few started to do over optimization for their website in order hit the top. We know black hat seo is strictly not allowed in Google. Also the over optimization also added in this list.

No longer can you be aggressive with your seo to be good. When the over optimization involved things are slow down on your seo.

Factors behind Over Optimization

Signaling Unnatural link building –lots of exact match anchor text coming to your website.

Practicing apparent Link Exchange – Already link exchange pages are considered as spams in Google. No more Link exchange pages in website. May be we can do the content exchange.

Showing Fast link Acquisition rate.

Need Social Signals to website – Links from Social websites and they are quality then the visitors are engaged with social activities of your website. If your social signals are not reliable with your links, there must be something wrong.

What Mattcutts says about over optimization – “All those people who have sort of been doing, for lack of a better word, “over optimization” or “overly” doing their SEO, compared to the people who are just making great content and trying to make a fantastic site, we want to sort of make that playing field a little bit more level.”

If you have Quality content on your website, then you never need to worry about any updates or any penalties.