What is Google Over Optimization Penalty?

After the Google’ Algorithm Update Few started to do over optimization for their website in order hit the top. We know black hat seo is strictly not allowed in Google. Also the over optimization also added in this list.

No longer can you be aggressive with your seo to be good. When the over optimization involved things are slow down on your seo.

Factors behind Over Optimization

Signaling Unnatural link building –lots of exact match anchor text coming to your website.

Practicing apparent Link Exchange – Already link exchange pages are considered as spams in Google. No more Link exchange pages in website. May be we can do the content exchange.

Showing Fast link Acquisition rate.

Need Social Signals to website – Links from Social websites and they are quality then the visitors are engaged with social activities of your website. If your social signals are not reliable with your links, there must be something wrong.

What Mattcutts says about over optimization – “All those people who have sort of been doing, for lack of a better word, “over optimization” or “overly” doing their SEO, compared to the people who are just making great content and trying to make a fantastic site, we want to sort of make that playing field a little bit more level.”

If you have Quality content on your website, then you never need to worry about any updates or any penalties.