Monday, July 11, 2016

How to Maintain a Successful Mobile Friendly Website

The important growth of mobile devices is on the verge of having a bad impact on businesses that haven’t been followed in it.

Google has announced these days that more searches are taking place in mobile devices than desktop or laptop.  Moreover, Google continues to make new updates for mobile search algorithm and promotes mobile-friendly websites. And also to note that Bing has also announced that it is in the process of doing the same what other websites are doing.

These days, consumers live using multiple devices, as they change from mobile to desktop and vice versa every time. They initiate a task in one device and complete it in another device making the important need for the best experience obligatory for each and every device.

This article is trying to show some key attributes of a mobile friendly website and to position companies for huge success now and then in the future!

Which are the important design principles for a mobile friendly site?

It is most important to have in mind the mobile user’s behaviour when you are about to build a mobile friendly website. Mobile users needs tend to differ from various desktop users. Mobile users are in a need for change and want to access information very quickly and easy as possible.
Some basic guidelines for constructing a mobile friendly website and meet the average mobile user’s needs are as follows:

Use the text that is readable without zooming the page
Clickable spaces in the page has to be defined by using underlines or buttons
Place links as far as apart so it can be tapped easily
Keep avoiding software's, like Flash, which are not suitable in most of mobile devices
Include your contact information in your header so that can be one of the important initial things a visitor watches, no matter which page he has visited.

Considering the time of load while developing your website

Most common mistakes encountered by web designers and developers is to build a very nice mobile-friendly website but when considered with average load time to suffer. Load page time, it is an important ranking factor, and also is vital for offering visitors a very high standard experience.
In general consideration, webpage loading time in mobile devices is very slower when compared with those of desktops. This is due to following reasons such as, low network connections, size of the image file, and location of the user; when browser cache memory is small, slow parse of HTML and JavaScript etc.

Recommendation from Google is that the above the fold content has to be rendered in a less than a second, this allows the users to begin to interact with the page very soon.

Additionally, Kiss-metrics tells that:

Even delay in a second in load time can result in very fewer conversions
Approximately 50% of consumers (actually 47%) expect a webpage to load in the time less than 2 seconds
Mobile users have the same expectations of whether they are on their desktop or on their phone.

 How can I improve Mobile User Experience?

When selecting the content and the design of mobile site, apart from redefining for mobile trends, you have to create an experience which is quite similar with how your audience prefer to use your website.

With the use of Google Analytics you can get great insights very easily by evaluating a few data:

Check the Total Time on Site and where they spent majority of the time. By this way you will prioritize when and where to focus your attention
Find out which pages users visit the most number of times from mobile devices and are giving special attention to your content and images
Find out the most popular landing pages and design them with the mobile user’s perspective
Find out the most popular exit pages and those which have a high bounce rate and try to identify the different reasons
Also find out from which the devices or browsers, the bounce rate is getting high and find out compatibility or load time errors and problems.

How to increase the Conversion Rate?

To make a increase your conversions, most important is, you have to really think that the potential customer has to make decisions on the fly.  Even if the goal is for a sales transaction or a lead, that i’ll try to make the path very simple. Simplify users flow and streamline one by one each step.

To Sum up

According to the researchers, almost 40% of the websites are not that of a mobile friendly. This means to tell that there is huge opportunity to gain advantage by being one of the first few to best optimize your web presence for your mobile. Those who are making short sighted decisions or wait are missing this opportunity or even worse to lose market share.

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