Most firms rely
on their SEO ranks to analyze their company’s position on the internet. The reports
of ranks show your shortcomings or statuses but do not tell what your special
services your competitor is offering that they are better than you and clients opt
for their services and not yours. SEO competition
analysis allows one to see why a competitor’s website is obtaining better
ranking in search engine results.
These reports show
what keywords are being used and what they are doing differently, and later you
can strategize on how to use these keywords to generate traffic. You can either
change the keywords or include them along with the keywords you have previously
been using. By doing this you will definitely obtain a substantial ranking.
It is a common
observation that websites that are oldest have the highest ranking, which is
the result of research performed by them to use a keyword effectively. Firms
that have not been long in the industry are not aware of the structuring and
concepts of SEO as effectively as the old firms. If these companies are analyzed
through competition analysis they might realize how to improve their SEO
services.
This analysis assists
a business in optimizing the visibility of their services displayed through the
site. By observing what the report contains you will be able to pin point your
shortcomings which makes it possible for you to grow and rise to the level of
your competitors and become better than them. By becoming more visible you will
be easily available to visitors searching for companies offering services same
as yours.
Most companies
fail to understand the importance of visibility and are content with only
creating a website. How will a website be useful if one cannot generate any
traffic through it? If there are no visitors, clients will surely not come to
know about products and services offered through the firm, thus no one will be
availing these services. Sales do not start till visitors start coming in to a
website.
You can analyze
your competitors by doing the analysis mentioned below:
Alexa ranking
By analyzing the
Alexa ranking you can obtain a clear idea about the popularity of your
competitor’s website.
Traffic
The exact traffic
cannot be analyzed unless one is able to obtain Google Analytics or cpanel
details. There are certain services which are able to gather these details regardless
of its difficulties.
Keyword performance
Use search
engine and track your keywords, in this way you will be able to realize what
the competitor’s ranking is. What is the number of competitors that are ranking
on this website? How many pages of competitors are ranked on Google? What is the
number of pages of your competitors’ websites that are indexed by Google?
Back-links
The links that
are connected to your competitor’s website should be tracked. In order to
increase your links quickly you can avail services of link building tools;
however, if you want to obtain proper links you can do that by availing service
of reputed SEO companies.
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