We all know that blog is powerful tool which always helps us
to improve the business, when the blog is properly updated with good content.
It includes:
- Improving brand name and the awareness.
- Helps you to build your innovative thinking.
- Demonstrates your organization Expertise.
- Can develop good relationship with your niche field.
- Can make engaged community.
- Generating Leads.
Apart form the above benefits we have lots of seo aspects of
benefits where we can easily crawl the blog posts. We can use more keywords.
Also we can attract more links and generates social signs. Blogs are helps to
drive more organic traffic for the website.
Let’s discuss how to improve your blog which helps us to
improve the business:
Should have proper
pagination
Pagination in blog is very useful where you can get all your
post in single page. Surely this helps the user to read all the topics easily. When
it comes to SEO, pagination to execute correctly maximizes "crawl
depth" and makes your content easier for engines to access by reducing the
number of clicks needed to attain deeper, archived pages.
Add Related Posts
We have to add related posts to the end of all your posts.
This will gain the number of page views also this practice also helps flow link
equity to deeper content and improves the circulation of PageRank across your
blog.
Add Previous and Next
Posts
Same like adding related posts also we can add ‘previous’
and ‘next’ buttons which helps to improve the page views. These types of
navigational links can help increase time on site, and boost overall user engagement
and satisfaction signals on website.
Proper use of
Categories
Another component on blog is categories. We should have proper
categories with limited number on blogs. Posting under categories always helps
you to improve the organic search.
Select one category per post, so that we can avoid
duplication of content in the blog. Add some introductory content on categories
which helps you to compel the readers to click the post. We have some plugin
for this; we can make use of that.
Proper use of Title
tags and the Article Title
Be sure what keywords we are going to use for article title
and the seo title. Make use of the both titles so that we can concentrate more
keywords. Nowadays most of the cms provides seo titles and metas separately. And
the more keyword variations in your content, the more chance your content has
to rank in more searches.
Add Sharing Buttons
Add Sharing buttons on each post. This helps your improves
the distribution or your content across social platforms. Sharing can also help
to render your content to new audiences.
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