Is it my competitors are troubled for their “Bad” Links?

As known facts if we want rank our website well probably we should select the white hat SEO for our website. But we see our competitors still ranks high for certain search terms even they have bad links for their websites. Why some website rewarded for their bad links?

Penguin update than you ever wanted to and how it was planned to target sites that were not worthy of web spam tactics and those that had poor link profiles. After this Penguin update also we have heard some websites was not wiped out even with bad links. 

If you think like the competition is getting away with their link building actions, you shouldn't be so quick to jump. Here are few reasons why they rank:

Don’t know how their website performing actually

Keyword ranking for the website might have hundreds of reason. The search results are too tailored. And the top ranking keywords obviously get more traffic but it is not necessary to for the conversion for the website. The conversion seriously based on the website designed for the visitors otherwise they might have high bounce rate. So the site ranking on top doesn’t mean it will perform well.

Safe today doesn’t mean they won’t get caught later

As we know, Google and other Search Engines updated with new algorithms every day. Website with bad links can rank well today but it is not sure the same will continue for the future. It’s always good to use the white hat techniques which help us to rank long in Search Engine. Patience is most important for doing SEO. The website with bad links will catch up with them one day and the fallout will be that much harder to recover from.

Their bad links might be greatly outweighed by other white hat links

A few bad links surely can’t do with the website which was there for more than 10 years. Which has strong social presence, Famous with their brand, unique content also bond to white hat techniques. 

General Suggestion for the website owners is to take the competition’s SEO as guidelines only. Idea which works for one surely won’t work on another website.  So copying the blindly the idea not going to help you.