When engineers built Google+, they constructed an SEO
juggernaut to control search results above all other social platforms. Although
Facebook and Twitter are essential to marketing efforts, both restrict Google
from accessing much of their data. This limits their SEO effectiveness. Not so
with Google+.
Here’s an experiment:
If you use Google+, perform a search for your name and check the domain sharing
of first 100 results. Even though we use Twitter and Facebook far more often,
Google+ dominates the search results. This below graph showing the result for
particular profile name search.
Follow your Profile
Links
Google+ not only allows you to link to your other profiles
across the web, but you can embed followed links directly into your bio with
the anchor text of your choice. If you can raise your visibility by getting
more people to engage with you, share your posts, or link directly to your
profile, the more valuable your profile links become
Embed post links
Like profile links, Google+ also allows you to insert
followed links directly into your posts – as many as you want. Simply insert
the full URL and Google will automatically format it as a link. The value of
these links increases the number of times the post is shared, linked to and
+1’ed. If your post goes viral or is reshared by high-authority profiles, the
value of those links increases.
Optimize your G+
title tags
The first sentence of your Google+ post becomes part of the
title tag, which is highly correlated with rankings and greatly influences click-through
rates. Choose your keywords carefully and consider that the first sentence will
be the first thing most people see.
Unlimited editing
power
Google+ is just like your own mini personal blogging
platform. This means you can fully edit any of your posts at any time. This is
important if your Google+ post goes viral and you want to make updates or
changes. If need be, you can also update the title tag and any attached media
as well. You may not own the platform, but Google+ gives you a broad amount of
control over your own content.
Index new content
lightning fast
If you share new content on Google+, chances are that Google
will index the page very quickly.
Connect with
influencers
Google+ lists 17 different notification triggers that can
help you connect with influencers in your industry.
- Mention them in a post
- Share a post with them directly
- Share a post and you're in a circle they subscribe to
- Comment on a post they created
- Comment on a post after they comment on it
- Add them to a circle
- Suggest new people to add to their circles
- Tag them in a photo
- Tag one of their photos
- Suggest a profile photo for them
- Comment on a photo after they comment on it
- Comment on a photo they are tagged in
- Comment on a photo they tagged
- Start a conversation with them
- Send them an invitation or update an event
- Remind them about events
- Any activity on events they created
Optimize your author
pic for more traffic
If you successfully implement the author tag and have a
catchy photo, it often doesn't matter if you rank 2nd, 3rd or even 4th. With an
eye-catching pic you can often grab free traffic away from even your
competitor's #1 ranking.
Test drive a G+
social media dashboard
Google Analytics has progressed greatly with social media
reporting, but if you live and die by social traffic you want to bring the
information front and center.
Adam Singer created an awesome social media dashboard that
you can use for free. At one glance you can view all your essential metrics
from Google+ traffic and all other social networks including:
- On Site Social Actions, i.e. Google +1's
- Revenue per Visit by Social Network
- Overall Traffic Stats by Social Source
Install this dashboard for free in your Google Analytics
Try it now by pasting in your Google+ URL to chart your
daily follower growth, the virality of your posts, and even see your
"CircleRank" score compared against all other Google+ profiles.
Be an awesome (Late)
early adopter
Even with it's explosive growth, only 1 in 4 people use
Google+ once a month. The rest log in even less, although this number is
growing fast.
None of these tips matter unless you actually use Google+.
Out of the 400 folks I've circled in my Google+, only about 75 actively
participate. No surprise, these tend to be the more savvy SEO and media types.
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